About Us

Everyday Lingerie Designed for Real Comfort

At Bodyhug, we believe great underwear should feel like a second skin not a luxury item. Born in South Africa, Bodyhug was created to bring stylish, affordable comfort to everyday women. Our mission? To make everyday lingerie that feels as good as it looks—soft, breathable, supportive, and made for all-day wear.

Why Choose Bodyhug?

We know what it’s like to deal with underwear that digs, squeezes, or just doesn’t fit right. That’s why our pieces are made for real life—from seamless underwear that disappears under clothes to cotton panties that breathe with you through the seasons.

We offer:

  • Seamless Thong underwear for a smooth, invisible finish

  • Boyshorts for women who love coverage without compromise

  • Seamless Lingerie sets that combine softness, support, and everyday confidence

  • Wirefree bras that lift without poking or pinching

  • And affordable underwear online, with no compromise on style or quality

Comfort That Hugs, Not Squeezes

From your first stretch of the morning to your last scroll before bed, Bodyhug is with you every step of the way. We design underwear that hugs your body, not fights it. Our pieces are crafted to move with you, whether you're in a meeting, on the move, or curled up on the couch.

Join the Hug Movement

We're more than just an underwear brand. We’re a community that celebrates softness, strength, and showing up as you are. Join the movement on Instagram @bodyhug_sa and share your moments with #HuggedByBodyhug.

Your body deserves to be hugged, not hidden. Welcome to your new favourite fit.